Vitalant
With its 127 blood donation centers spread across 40 states, and providing blood transfusion services to nearly 1,000 hospitals, Vitalant is one of the oldest non-profit blood service providers in the United States. When they approached us they were looking to create a brand launch film that would unify their donation centers under one brand and one vision. We immediately set to work to make this a reality.
One of the first steps in realizing their vision for a brand launch video was to meet with them and discuss their goals and expectations, and to get an in-depth understanding of their brand. This laid the foundation upon which creative ideas were conceptualized and built.
Ambient worked closely with the team from Vitalant to create a visual brand story that introduced employees to Vitalant's new brand name, the new logo, the new mission, and the new vision of the company.
The right team. the right gear. We put it all together to tell the most effective story for the Vitalant brand.
The right team. the right gear. We put it all together to tell the most effective story for the Vitalant brand.
A strategy to bring over 100 blood donation centers together under one brand? The key? Drive home an emotional hook.
In a world where everything is measured against dollars and cents, it is often difficult to determine the success of a video like the one we created for Vitalant. The goal was not to create demand or push sales, it was meant to inspire unity among the brand’s branches, create pride in the company, and let employees feel like they are making a meaningful contribution to the community. Ambient crafted a video that succeeded in meeting every single one of these goals, exceeding all of Vitalant’s expectations, and building a strong, unified brand in the process.
The people at Vitalant are saving lives every single day. One of those lives happens to be a boy named Quade who lives in Colorado with his family. At a young age, Quade was diagnosed with Leukemia and started a long journey battling the cancer that had taken over his body. Thankfully, Quade was able to recover and now relies on monthly blood transfusions to remain stabilized. Vitalant holds an annual event that recognizes brave people such as Quade and gives them a podium to share their story and also connect with the donors that help to save their life on a regular basis. Check out Quade’s full story and hopefully it inspires you to donate and join the cause.